WYNNSTYAY has announced it will combine its poultry feed and pullets offering with Humphrey Feeds & Pullets.
The combined poultry operation of both businesses will be branded as Wynnstay Humphrey Feed & Pullets.
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It will bring the poultry teams of both companies together, along with their feed and pullet offerings.
In March 2022, Wynnstay acquired the business as part of a strategy to develop its presence in the south of England and the poultry feed sector.
Humphrey Feeds & Pullets, originally based in Hampshire and established in 1932, supplies poultry feed and point-of-lay pullets to farmers, mainly in the South of England.
The business manufacturers in the region of 110,000t of poultry feed annually from a leased facility in Twyford, Hampshire, and an unused facility in Calne, Wiltshire.
Integration
Gareth Davies, chief executive of Wynnstay Group, said: “The Humphrey business has integrated well since its acquisition in March 2022, and it has become clear that bringing the two brands together offers a sustainable, high-quality package of products, services and advice for our poultry customers.
“The combined businesses have over 190 years of experience within the feed sector, and together we can advance our offering further for the benefit of our customers.
“This is increasingly important as the poultry sector continues to consolidate with the increased demands of retailers and packers.
“We must continue to develop as a business, ensuring we invest in new technology, product development and operational efficiency.”